WillowTree, a leading digital product consulting firm serving the world’s most admired brands, today announces the acquisition of Maark, a Boston, Massachusetts-based end-to-end digital transformation agency specializing in in Adobe Experience Cloud. The acquisition further strengthens WillowTree’s digital strategy, design, development and growth best practices by adding specialist expertise to a suite of digital business products operated by more than two-thirds of the Fortune 500.

“Delivering industry-leading digital experiences is about hiring the best talent and empowering them to do their jobs equally,” said Tobias Dengel, CEO of WillowTree. “Maark shares our passion for selecting the best talent and creating an unprecedented environment for their growth. And their commitment to craftsmanship, particularly with respect to the Adobe ecosystem, allows our customers to tap into a team of experts uniquely positioned to both accelerate the development of existing products and create the personalized digital experiences. demanded by today’s customers.

“Can you deliver world-class technology experiences? This is the only question on which today’s technology, product and marketing leaders are judged, ”said Mike Colombo, CEO of Maark. “When they partner with WillowTree, the answer has always been a resounding ‘yes’. By combining WillowTree’s expertise in world-class strategy, design and engineering with Maark’s experience in developing award-winning digital experiences for renowned brands on Adobe Experience Cloud, the value we can bring to our combined family of clients has never been greater. “

WillowTree is uniquely positioned to help large businesses across the entire digital spectrum, from customer experiences to those within their own digital workplace. The company has extensive industry experience creating mobile, web and other digital products for clients and employees for Fortune 500 clients spanning financial services, media, travel and hospitality, healthcare. health and more.

Insignia Capital, which WillowTree partnered with in 2018 to help finance its growth, is the main investor in the combined company.

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