Stay engaged with your customers and employees to stay resilient and thrive
As the world grapples with the pandemic, it is imperative to consider what the business strategies and digital marketing trends would be in the post-COVID era. The pandemic has given new power to many online industries and has even accelerated the speed at which we are “going digital”.
Never before have we seen a day when we were so dependent on Amazon or Zoom to meet our basic needs. All of this means that as digital marketers we want to review our decisions that use this new reliance on technology to our advantage.
Here we bring some of the digital marketing trends that would not only help us stay afloat in these difficult times, but also reap great rewards in the post COVID era.
Move everything online
With repeated blockages and travel restrictions from the pandemic, now is a good time to move everything online if you haven’t already. While you probably have some of your business functions online, the pandemic has shown us that there is much more we can do online. For example: Choose a good customer relationship management (CRM) software. Hosting webinars for customers to build confidence or even improve employee skills. Support the “work from home needs” for your employees. In a nutshell, staying engaged with your customers and employees is important to staying resilient and thriving.
Customer engagement via live streaming
Live streaming for customer engagement is a rapidly emerging trend in the social media world and is expected to continue in the post-COVID era as well. 3 in 5 consumers vote for live video rather than pre-recorded video. The reason is that live streamed videos allow them to interact and react to content as it is broadcast and shared. Additionally, live streamed videos give consumers a raw, unfiltered glimpse of a particular brand. The live streaming videos are sure to benefit any business, regardless of industry.
While influencer marketing is not a new phenomenon in the world of social media marketing, the post-Covid world will surely see it dominate and even reach new heights. Digital influencers help get your message across to the right audience to influence buying decisions and build brand loyalty. Consumers are not only critical, but also astute when it comes to the content they read on social media. It’s time for businesses to realize how important an influencer can be to your brand and use it in their favor to reach their target audience.
Focus on Facebook ads
With most of us spending more time at home and on social media platforms, the return on investment (ROI) of PPC ads has skyrocketed in many industries.
Facebook ads in particular are not only affordable enough, but they can also help showcase changes you’ve made to your business or any COVID-19 exclusive discounts or promotions you might be offering. Plus, it helps you reach customers based on gender, location, hobbies and interests, marital status, occupation, etc.
Customers are more than likely to try out your brand with repeated and consistent advertising strategies, causing Facebook to retarget another strategy to try during / after the COVID-19 pandemic. Retargeting allows you to target your ads to people who have already had some form of contact with your brand. While online advertising has always been well targeted, engaging, and affordable, in these times it gives you the opportunity to really scale your business. With the pandemic showing little sign of abating, businesses have a limited marketing budget to play with, which has, in turn, led to a drop in CPM (cost per thousand impressions). Therefore, now is the right time to invest in a good Facebook ads strategy to attract leads and increase your sales.
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