How brands are winning the digital arms race
“Consumers want you to meet them where they are,” says Becker. “It’s a huge opportunity for brands to have a personal connection with a customer. Statistics show that the average consumer checks their text inbox 47 times a day. No app is used more frequently than the messaging app on our phones. If you can access that inbox, why wouldn’t you want to be there to connect with them? “
Having space in a customer’s inbox is part of the reason there’s a certain urgency here, Becker says. Think about it: how many SMS partnerships is a consumer willing to join? That’s why Mobivity started calling it a digital arms race. Adding to the urgency, these digital communication channels will soon become the lifeblood of the industry, and those who do not use the most effective communication channels will be left behind, Becker said.
“I really, really hope brands pay attention to this,” Becker says. “Think about how Amazon got to where it is today. They took something – books – and created a digital market share and started a relationship with their customers. Restaurants have to do it now, or other businesses will find ways to nibble their share of the profits. You can’t create this client connection with an app that someone downloads and then turns off notifications or completely removes. SMS does a fabulous job creating a connection that will establish the brand loyalty that all of these restaurant brands need right now. “
To learn more, visit Mobivity.com.
– By Charlie Pogacar