eYantra acquires digital marketing agency Digital Ozone
The acquisition of Digital Ozone strengthens eYantra’s global digital capabilities to further expand its footprint in the B2B SaaS marketing space.
eYantra, a branded merchandising and marketing company that is also a key contributor to the Indian start-up ecosystem, has now acquired Hyderabad-based digital marketing agency Digital Ozone to further expand its marketing capabilities digital. With this acquisition, eYantra aims to consolidate its brand marketing capabilities and deliver end-to-end digital marketing service offerings to its more than 1,000 large corporate clients. eYantra has already invested in more than 25 start-ups to date.
Digital Ozone will be renamed eYantra Media after the acquisition. The Digital Ozone team, with their deep expertise in delivering end-to-end digital marketing services to professional clients, will perfectly complement eYantra’s strong branding and merchandising capabilities and help eYantra become the partner. preferred by businesses for all of their branding and marketing needs.
Digital Ozone is known for creating customer-centric experiences across a wide range of martech platforms. Known for only offering personalized and exclusive digital marketing solutions and services; they quickly adapted to the needs of the industry and worked on a targeted action plan. The agency was established by Archana Purohit in 2018. Archana has over 13 years of branding / marketing experience in print and digital media and has worked with over 100 leading brands across all industries and segments.
Under the terms of the agreement, existing Digital Ozone employees will join the strong eYantra workforce to add new capabilities to the business. Archana Purohit of Digital Ozone will continue to serve as CEO.
Digital Ozone is a boutique agency with its team spread over Hyderabad, Bangalore, Vizag and Nagpur. Their main customers include B2B brands in manufacturing, education, cold storage and real estate. With this acquisition, the number of clients is expected to grow to over 250 companies and we will create a specialized FinTech-based practice using digital marketing and sales capabilities.
Commenting on the development, Raj N, founder of eYantra, said: “From our experience working on corporate branding for large enterprises (B2B), we realized that there are a lot of gap between their digital marketing needs and what is offered by the competition. . The service model offered by most digital marketing agencies holds back long-term growth. There is a dearth of good B2B-focused digital marketing agencies across the world. Our goal is to fill this void with eYantra Media, a one-stop-shop for all branding and marketing needs of B2B businesses. This association therefore marks the beginning of the creation of a niche in the B2B SaaS marketing space. We aim to consolidate all of our digital efforts and we are the first digital media company to deploy a structure that works on technology and content management for the B2B space.
Digital Ozone Founder and CEO Archana Purohit will be CEO of eYantra Media, a subsidiary that will focus on building B2B SaaS marketing capacity. Speaking about this development, she said: “Today, on average, an organization with more than 250 employees uses more than 100 SaaS applications. Small businesses with up to 50 employees use between 25 and 50 SaaS solutions. The pandemic has accelerated the adoption of SaaS across all industries and business formats. Research indicates that by 2022, nearly 75% of all organizations will be using a SaaS solution. To have an edge, it is imperative to build partnerships that will help create thought leadership. With digital media being the only sales channel, it is time for us to equip and prepare to meet the specialized marketing needs to sell the technology to the untapped potential of B2B SaaS businesses in India. “