Best Ecommerce Tools: Free and Paid Services and Software for Small and Medium Businesses and Startups
With the boom in online shopping, it would be nearly impossible for a business to thrive without some form of e-commerce solution. By setting up an online store, you can access a larger base of customers who might never have encountered your products if you were selling to a local community from a single point of sale.
In addition to building online stores, the best ecommerce tools can help you make payments online through point of sale (POS) technology, manage your inventory, and answer customer questions. From a financial perspective, moving part of your business to an ecommerce platform can also help you reduce overhead. And, if you are working entirely online, an ecommerce platform could eliminate the need to pay rent on business premises or employ certain employees.
While many small business owners fear that e-commerce may be the preserve of tech-savvy kids, there are many options that require little or no coding skills. We’ve rounded up five of the best ecommerce tools that could help you get your online business up and running.
Besides being a website building giant, Wix offers one of the best ecommerce tools for business owners looking to sell their products online. The most appealing feature of the platform for those who aren’t particularly tech-savvy is its ease of use.
To build your store, you can choose from over 500 designer-designed templates, which can dramatically reduce the stress levels involved in the process. If, however, you’re more comfortable with the design, the platform gives you the flexibility to customize every aspect, from the storefront to the checkout.
If you market your products to repeat customers, Wix’s subscription service allows you to accept recurring payments and sell member-only content. The platform also gives you the ability to accept payments through a variety of payment methods, including all major credit card companies and Stripe.
The most important negative point you’re likely to come across is that your store will automatically display Wix-branded ads if you opt for the free plan. Likewise, some users are reporting frustrations with delays in the platform’s inventory management system.
- Read the full review: Wix
While you may be familiar with the image of an online seller as a hobbyist who uses the internet to promote their homemade bracelets, you may be less familiar with the concept of dropshipping, which is idea behind e-commerce application. Oberlo. Simply put, you act as an intermediary between your suppliers and customers, accepting orders through your store without keeping the goods in stock yourself.
If this model sounds appealing to you, the company allows you to view a set of potential products, which you can then test out before adding them to your store. Once you have sold the items you have chosen, your suppliers sort your inventory and ship the goods directly to your customers.
If you go for the free plan, you can sell up to 500 products and 50 orders per month. You can increase those numbers, however, with one of the company’s paid plans.
The biggest downside we’ve identified here is the potential delivery times. At best, it can take as little as several days, but it can take up to a few weeks for buyers to receive their items.
Is Oberlo worth it? The company itself says “this is not a get-rich-quick scheme.” While you might not want to rely on your Oberlo profits to pay your bills every month, the solution could be an effective way to earn a little more and more.
If you are a tech novice, Shopify might be the right ecommerce solution for you as you won’t need any coding or HTML knowledge to set up your business. If you have any difficulties, you can take advantage of the platform’s 24/7 customer support.
With plans ranging from $ 29 to $ 299 / user / month, the platform lets you accept payments through all major credit cards and provides a quick checkout process through Shopify Pay or Apple Pay. If you plan to sell your products in marketplaces or pop-ups, its point of sale technology also allows you to accept payments in person.
If yours is a global organization, please be aware that the company has a somewhat limited presence and is currently only available in the US, Puerto Rico, Canada, UK, Australia, New Zealand. , Singapore and Ireland. While basic subscribers can download unlimited products to their accounts, the cheapest plans only allow you to add two users to your plan.
Whether you’re new to ecommerce or you’re a seasoned pro, you may find yourself feeling overwhelmed by your customers’ questions at times. Cloud-based customer service software ProProfs Support Service allows you to convert all your customer communication into single tickets.
Through the use of shared inboxes, your team members can then collaborate to answer those requests as quickly as possible.
The free plan is limited to a single user, which may be sufficient if you are a sole proprietor, although you should keep in mind that this option does not include customer support. If you need to add an unlimited number of users, you will currently pay $ 12.75 per month, which is a reduction of $ 15.
Free browser-based tool Respondent allows you to enter your website URL into a search tool and instantly see how it will appear on some of the devices most commonly used by your customers. Using this information, you can audit your website design for maximum impact possible.
In one of the most impressive features of the tool, you can interact with the content of your site by clicking on links and typing information into the search fields. However, Responsinator will only provide an approximation of how your site will look on mobile devices, so it’s always a good idea to test in real environments as well.