Analysis of global digital advertising markets of $ 281.32 billion
Dublin, July 20, 2021 (GLOBE NEWSWIRE) – The “Global Digital Advertising Market Report 2021: Impact of COVID-19 and Recovery to 2030” report was added to ResearchAndMarkets.com offer.
The main players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina.
The global digital market is expected to grow from $ 155.53 billion in 2020 to $ 179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%.
The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities which resulted in operational challenges.
The market is expected to reach $ 281.32 billion in 2025 at a CAGR of 11.8%.
The digital advertising market comprises the sale of advertising services by entities (organizations, sole proprietorships and partnerships) that plan, develop, create and manage advertising and promotional activities in digital media. Only goods and services traded between entities or sold to final consumers are included.
In May 2019, LinkedIn acquired Drawbridge for $ 300 million to strengthen its marketing and advertising offerings. Drawbridge is a US-based start-up and uses artificial intelligence technology to understand its customers through machine learning. LinkedIn will now use this technology for its clients to reach and understand the target audience. LinkedIn, headquartered in the United States, is a social networking site that focuses on professional networking and career development.
The digital advertising market covered in this report is segmented by mobile advertising platform (in-app and mobile web); computer advertising; Digital TV; other. It is also segmented by advertising format into digital display advertising (programmatic and non-programmatic transactions); paid search on the Internet; social media; online video; others and by industry vertical in media and entertainment; consumer goods and retail industry; banking, financial services and insurance; telecommunications and IT sector; the travel industry; health sector ; manufacturing and supply chain; transport and logistics; energy, electricity and utilities; other.
Technological advancements such as AR (Augmented Reality) are a major trend that is gaining popularity in the global digital advertising market. Nowadays, advertisers have embraced augmented reality in their advertising strategies to improve user experience.
The expanding internet user base as well as self-service platforms are driving the global digital advertising market. The Internet is widely used for e-commerce, online learning, social connectivity, media, communication, and file transfers. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms offer advertisers more convenience in the placement of their advertisements.
The ease of being able to set up and administer their campaigns without having to deal with human intermediaries draws the attention of advertisers to digital marketing. Hence, an increase in the internet user base as well as self-service platforms are driving the market.
The growing use of ad blockers is expected to hamper the global digital advertising market. Most internet users do not prefer ads because they are not interested in the content of the ads and block those ads.
According to Social Media Today LLC’s Global Ad Blocking Behavior 2019 report, among all internet users, about 30% now use ad blockers to reduce disruptive and deceptive promotions seen online. It becomes a constraint for advertisers to reach their audience and promote their business. Hence, increasing usage of ad blockers is expected to limit the growth of the market.
Main topics covered:
2. Characteristics of the digital advertising market
3. Digital advertising market trends and strategies
4. Impact of COVID-19 on digital advertising
5. Size and growth of the digital advertising market
5.1. Historical global digital advertising market, 2015-2020, in billions of dollars
5.1.1. Market drivers
5.1.2. Market constraints
5.2. Global Digital Advertising Forecast Market, 2020-2025F, 2030F, Billion USD
5.2.1. Market drivers
5.2.2. Market constraints
6. Segmentation of the digital advertising market
6.1. Global Digital Advertising Market, Segmentation by Platform, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion
- Mobile ad (In-APP and mobile web)
- Announcement on computer
- Digital TV
6.2. Global digital advertising market, segmentation by ad format, history and forecast, 2015-2020, 2020-2025F, 2030F, in billions of dollars
- Digital display ad (programmatic and non-programmatic transactions)
- Paid internet search
- Social media
- Online Video
6.3. Global digital advertising market, segmentation by industry vertical, history and forecast, 2015-2020, 2020-2025F, 2030F, in billions of dollars
- Media and entertainment
- Consumer goods and retail industry
- Banking, financial services and insurance
- IT telecommunications sector
- Travel industry
- Health sector
- Manufacturing and supply chain
- Transport and logistics
- Energy, electricity and utilities
7. Regional and national analysis of the digital advertising market
7.1. Global digital advertising market, divided by region, historical and forecast, 2015-2020, 2020-2025F, 2030F, in billions of dollars
7.2. Global digital advertising market, divided by country, historical and forecast, 2015-2020, 2020-2025F, 2030F, in billions of dollars
- Google Ads
- Ali Baba
- LinkedIn Company
- Yahoo! Inc.
- Dentsu Aegis Network
- Accenture Interactive
- PwC digital service
- IBM iX
- Web Net Creations
- Disruptive advertising
- Successful Internet Marketing Agency
- Premium Internet Marketing
- PBJ Marketing
- 97 Switch
For more information on this report, visit https://www.researchandmarkets.com/r/oiah07