5 tips for creating a professional web design
“The first impression remains”. When it comes to a business website, blog, or even a social media page, that well-known jargon becomes the purest truth. No less than 94% of first impressions on a website are design related. As complete and relevant as the content is, most people reject pages that are not visually appealing, intuitive, or easy to navigate.
Structure and content
According to a survey conducted by Adobe in 2021, while respondents had only 15 minutes to access content, 66% said they prioritized something that displayed a beautiful and well-designed website that took into account all aspects of design for web rather than clear and simple content. This same survey showed that 38% of people leave the site if the content does not have an attractive layout or good quality images. This means that it is essential to balance the needs of your business with a touch of beauty, style and elegance, when setting up your website structure.
1. Opt for the best layout structure
Your first task will be to select the layout for your new website. In a quick search, you can see that there are several structure options in: number of columns, menu bar position, footer size… basically, the entire page layout. There is no magic formula to presenting the perfect layout to your visitors. Each type of structure is more suited to a different proposition.
2. Definition of website colors
What is your favorite color? This answer will certainly vary from person to person. Each individual reacts differently to certain stimuli, whether verbal or visual. However, science has already proven that the human brain has a certain pattern of behavior in the face of the most different shades. It’s called color psychology. The psychology of marketing and advertising has long been used to define buying trends or consumer behaviors. Using a certain combination of colors, in general, can attract or repel customers or future buyers of your product or service. The colors of a professional website must be carefully thought out in order to elicit the right emotions, positively influencing the decisions of the visitor. That’s right, there are no right or wrong rules or colors, the ones that bring a lot of conversions, clicks or sales.
3. Choice of sources
Just like colors, the typography used on your website can create a positive or negative experience for your visitors. Found the following trends on sources:
- The font size for the body of the site should not be less than 11 points, in order not to make it difficult to read and, therefore, to make the person stay longer on your page;
- Over 60% of famous and relevant blogs use letter size 13 or 14;
- Almost 70% of popular websites keep the title font size between 17 and 25 points, ensuring better results; in more than 50% of the cases, the sources used for the title were Arial or Georgia;
4. Content design
In a nutshell, all you look for on the internet is content, it’s content that you search, consume, or send. Your content should be optimized for search engines. The main pillars of these tools are the relevance and quality of the content. They use these and other attributes to categorize and display results to anyone looking for a particular information, product, or service.
5. Use of images
“A picture is better than a thousand words”. For centuries, this popular saying has epitomized the power of visual communication. Although the text is in the perfect format to be recognized by search engines, no one can browse for long on a website that has only large chunks of written information, without photos, images, or illustrations. The experience ends up becoming monotonous for the user. “Thus, images are a fundamental factor in enriching the user experience.